Setter Capital approached us to rebrand their identity to better reflect the growing brand. After a crash course in secondary markets we worked with the client to produce an evolved brand which captured their personality while still retaining some traditional elements so as not to alienate more traditional client base. The rallying cry strapline "First in the secondary market" paved the way for the new brand – capturing the achievement and quiet intelligence of the company in a powerful manner.
Photo credit
Carlos Bolivar