Green abstract patterned background with the text "VAN DER HOUT" in white in the center.

Van der Hout

Brand Identity
Brand Guidelines
Packaging Design
Collateral

2020

Van Der Hout is a Toronto-based jewelry design brand who needed a refresh to create a more clear and galvanized impression on their company. The ask was to create an identity that was a bit more fun without compromising a premium impression of their brand (as they didn’t want to alienate their existing core consumer). The resulting timeless mark and palette straddles both worlds (fun & premium – complete with a bespoke wordmark) and positions them as a more serious contender in the competitive world of online jewelry sales.

  • An image of the Cultural Center.

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  • An image of the Cultural Center.

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  • Person holding teal packaging tape with gold lettering that reads 'VAN DER HOUT,' against a light cream background.

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  • A hand holding a bouquet of green and patterned leaves against a light green background with a text overlay asking, "Why should your ears have all the fun?"

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  • A person's hand holding an ice cream cone with green ice cream against a light green background, with jewelry on fingers and wrist.

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A woman with a warm smile, wearing makeup, jewelry, and a sleeveless top, against a green background.
Green box with gold lettering that says 'Vander Hout' on the lid, sitting on a light background.
Six green boxes with the text "VAN DER HOUT" in gold, arranged in a 3x2 grid.
A collection of business cards and informational flyers for Vander Hout jewelry, featuring teal and white designs with yellow lettering.
Two women wearing layered gold necklaces and earrings. The woman on the left has dark hair and red lipstick, while the woman on the right has light brown hair and is smiling with her eyes closed.
A green business card with gold text reading 'VAN DER HOUT' placed on a light-colored surface, with shadows of leaves nearby.