Park Road Bread – a Grimsby-based baker who uses a slow method of creating bread so that the taste is better and the texture of the crumb is more open than many other artisan bread and commercial bread companies. This may sound like the natural and expected method of creating bread but in today's machine-heavy manufacturing world, this is a rarity and one that requires extreme dedication to craft and technique.

This identity wasn't the original one presented to Park Road Bread. Originally, we went down more of a clean, more traditional route and was called out by John to the tune of "it's the staff of life, man!" The next, and chosen, round of creative highlighted, and gave immediate reverence to, each loaf of bread and celebrated the uniqueness of hand-crafted quality that creates better taste, better texture, and better experience. And as a start-up business Park Road Bread felt it was important to include visuals of the product to show visually how a hand-crafted loaf differs from large output bread.

Photo credit: Anne-Maureen McKeating