Helichrysum—often affectionately called paper daisies—is a key ingredient in eczema relief. This new brand embraces the plant’s playful nickname while bringing together the concept of nature and science to present a powerful solution for this common skin condition.

To express this balance, we developed a brand pattern that reduces a field of daisies into a series of overlapping circles. The result evokes both the flower in nature and molecules in a laboratory, visually reinforcing the scientific research behind the product.

The logo further brings the brand name to life through a “stem” element that connects the two words in the product name. This device is designed to be flexible, allowing it to extend vertically or horizontally and adapt to different lengths and applications across the brand system.