Their story began in Italy, in Campo de Fiori, which literally translates to “Place of Flowers”. It was here, in one of the oldest markets in Rome, that a love of flowers was born. Amongst the bustling market and bantering vendors, they met an Italian woman named Anastasia, who taught them about a new flower every day.

This magical inception inspired a sense of the fantastical in the visual identity. The core element wove the “&” of the brand name into the typography almost as if a vine was growing out of the letterforms themselves.