An open magazine titled 'Food & Drink' with a cover image of a lime and lemon wedge, and the text 'The Summer Issue'.

Food & Drink

Editorial layout

2018

Awake was honoured to collaborate with Karen Lim Design in redesigning the long-running and much-loved LCBO publication. A new masthead, photo direction, grid system, typography, and colour direction were all part of the updated design.

The Departments section re-introduced the brand typeface, Neutra, as the primary font family while employing strategic negative space to create a canvas for the new food photography style which can be summarized in three words: simple, uncomplicated and real.

These images are not overly populated by propping – instead the plating of the food and the recipes themselves do all the talking. The backgrounds act as canvases for the food.

All Food & Drink magazine photography was art directed by Karen Lim Design.

  • An image of the Cultural Center.

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  • An image of the Cultural Center.

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A collage of eight images featuring various dishes and berries. Top row shows cupcakes, pizza, a plate of tacos, and stuffed eggplant. Bottom row shows roasted vegetables, avocado toast with cheese, assorted blackberries and blueberries, and grilled meat skewers with lime and sauce.
  • An image of the Cultural Center.

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  • An image of the Cultural Center.

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  • Two magazine pages featuring grilling tips and recipes. The left page shows a charcoal grill with a chimney starter, and grilled fish seasoned with herbs on a platter. The right page shows skewered meat and vegetables, dipping sauces, and grilling tools.

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  • Two pages from a magazine featuring fruit salads. The left page shows a tropical fruit salad with pineapple, melon, mint leaves, and a wafer stick in a glass dish. The right page displays a plated fruit salad with peaches, plums, and a drizzle of berry sauce, with text describing the recipes and serving suggestions.

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Collage of images showing a dinner party outdoors, people socializing, drinks with lemon slices, person holding a sandwich, table setting, a chef preparing a dish, roasted chicken, and people doing a toast at a dining table.
  • An image of the Cultural Center.

    01

  • An image of the Cultural Center.

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  • Magazine spread showing four citrus-flavored macaroons with white grapefruit curd on top, placed on a light background with large, overlapping words 'CITRUS' and 'TASTE' in white outline.

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  • A magazine page displaying colorful cocktails on a floral-printed surface with a pink background text panel on the right, discussing natural ingredients in cocktails.

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  • A two-page magazine spread with the left page featuring a close-up of rhubarb stalks with the large text 'SWEET'N' and a small description, and the right page showing a rhubarb tart labeled 'SOUR' with a pink background.

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