Repeated pages of a magazine or flyer with a pink background. Showcasing breakfast dishes including fried eggs on toast, sliced turkey or chicken with vegetables, and glasses of pink juice. The header reads "Longo's EXPERIENCE" in bold red letters, with additional text about brunch and next-level meats.

Experience Magazine

Creative Direction
Art Direction
Magazine Design
Store Signage

2017-present

Awake was brought in to help execute the brand strategy established by Conflict Advertising. A major part of this internal design included Longo’s in-house publication, Experience Magazine – a quarterly in-store magazine promoting private label products through education and recipe development. Previously, the magazine’s design was cluttered with content and felt lacklustre – especially in a category where strong design and compelling visuals are table stakes. We took the brand photography as a starting point and developed a completely new template and visual direction that allowed for a more contemporary impression, and more engaging storytelling.

Photography: Stacey Brandford and Maya Visnyei
Food Styling: David Grenier
Prop Styling: Catherine Doherty

  • An image of the Cultural Center.

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  • An image of the Cultural Center.

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  • Open magazine spread showcasing a large burger with layers of meat, cheese, lettuce, tomato, and other toppings on a white background with magazine text and smaller burger illustrations.

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  • A magazine spread featuring a Thanksgiving feast with a roasted turkey, bowls of salad, wine glasses, decorative pumpkins, and fall-themed decorations on a table.

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  • A magazine or brochure spread featuring a roasted turkey garnished with greens and pears, served on a white platter with a side of cranberry sauce in a small bowl, on a wooden table.

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  • A magazine open to a page featuring grilled meat with spices, and a side dish of roasted potatoes with herbs and a fork on a white surface.

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  • Open magazine or brochure featuring a cooking recipe, with images of cooked meat, a salad, and a bowl of sauce on a dark surface.

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  • Open magazine spread showing two different meal kits: Impress Kits with a plate of chicken, green beans, and mushrooms on the left, and Flex Kits with a plate of pasta and vegetables on the right.

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  • Open magazine featuring vegetarian power bowls with colorful images of salads and grain bowls on pages.

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  • Holiday appetizer magazine spread featuring cheese platter, smoked salmon, and cranberry almond cheese ball on a teal background, with berry brie, goat cheese, and Fig almond on a gold background.

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  • A magazine spread featuring a large tower of assorted sandwiches with the words 'STACK IT HIGH' overlaid in bold black and green text.

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Open magazine spread featuring various baked goods and sandwiches, with sections on cookies, bread, and burgers.
A cheese and charcuterie platter featuring various cheeses, including blue cheese and cheddar, sliced prosciutto and salami, fresh figs, and bread, with green olives in a dark blue bowl, on a green surface with a knife.
Four open magazine pages showcasing different food-themed articles and images: top left features a colorful dessert spread with cakes and sweets, top right displays a steak with a wooden background, bottom left shows a cheese platter and a hand slicing cheese, and bottom right features various seafood dishes and ingredients.
Four open magazines displaying food and drink recipes and photography, including dishes, cocktails, and fresh fruit.