Illustration of pink flowers behind red outlined lock symbols on a light background.

Dundurn Press

Brand Identity
Brand Guidelines
Collateral

2020

Following the retirement of the Dundurn founder after forty-five years, the press has new owners and a new direction for their literary list. They have been signalling this change through the media for a year now and it was time for the brand identity to catch up.

The Dundurn colophon, a signature element of the visual identity, was inspired by the architecture of the Folly from the grounds of the Dundurn Castle in Hamilton, Ontario. Using a repeated key architectural feature the result is a portal. This window or keyhole creates a sense of dimension and escapism for the brand that mirrors the mental escape that people enjoy when connecting with a great book. The colophon is the cornerstone of the Dundurn brand and has great flexibility of use in order to be an engaging and memorable element of the visual identity.

  • An image of the Cultural Center.

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  • An image of the Cultural Center.

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  • Six red arch-shaped designs with various nature scenes inside each, including a horse, lighthouse, birds, flowers, a fairy, and clouds with flying birds.

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  • A book cover with a dual-colored background, pink on the left and cream on the right. The left side contains red text describing a story about kidnapping and a soul mate, ending with 'It's your story.' The right side features a statue of Lady Justice in pink, holding scales in her left hand and a sword in her right, framed within a red arched outline. Below the statue is the logo for Dundurn Press and their website.

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  • Book cover with pink flowers and red book arches on a light background, featuring text about the story of Elias Santos and Coen Caraway, published by Dundurn Press.

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  • Open brand guidelines booklet with color palette and typography details, surrounded by several pages showing font styles and graphic symbols.

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Three posters on a city wall, each with a red icon inside an arched frame: a horse's head, a flowering tree, and a lighthouse on a hill, with text promoting different book genres.
Book cover titled "DUNDURN PRESS" with a red bird flying near a geometric lock icon, and the text "IT'S YOUR STORY" and "DUNDURN.COM".
Two white rectangular objects with rounded edges labeled 'DUNDURN PRESS' in red text, positioned at an angle on a light gray surface.
A booklet cover with a light background, featuring a pink illustration of a bird with outspread wings and a series of red geometric arches overlaying the bird. The text reads, "For the nature devotee. It's your story." and the bottom left corner shows a logo and the words "Dundurn Press." The website "DUNDURN.COM" is written vertically on the right side.
A collage of magazine covers featuring various images: a woman blowing bubbles, a pink flower, a mountain landscape, a steam train in a green valley, and a group of animals near a lake.
White paper with pink floral design partially covered by a textured white surface, set against a red background.