Cirse Yoga is a UK-based yoga brand, run by husband and wife duo Karen and Pete Cherry. “Cirse” (sir-say) is the Gaelic spelling and pronunciation of Cherry which they decided to use to create a connection to their own name.

The logo’s two floating dots create a figurative illusion with the “C” of Cirse forming an abstract Camel Pose. The letterforms of the R and the S melt into each other to reference the fluidity of the poses in yoga practice.

The palette is inspired by cherries and manages to feel sweet but arresting. This is paired with grittier imagery to create a sense of contrast and to underscore the work and stamina that’s needed to fully commit to a yoga practice.

Cirse. Let your yoga practice blossom.