Shredded beef atop a blue corn tortilla, garnished with chopped onions and cilantro, served with lime wedges and a small cup of sauce or lawful on a sheet of newsprint.

Azul Mexican

Brand Identity
Brand Guidelines
Packaging Design
Collateral

2023/24

Toronto has a new restaurant ready to satisfy all your Mexican food cravings. Whether you're in the mood for a street taco (which use eye-catching blue corn tortillas – talk about food branding!), a hearty Milpa bowl, or incredible fresh guacamole, Azul is sure to bring the taste of Mexico to your table. Sabor a Mexico!

Food photography by Toronto Life Magazine: Nicole and Bagol nicoleandbagol.com

  • An image of the Cultural Center.

    01

  • An image of the Cultural Center.

    02

  • 03

  • A photo split in two: on the left, a reflection of a sign reading "AZUL" with

    04

  • Two cardboard boxes with blue tape labeled 'LAZIZ' on a light pink background, and a hand dipping tortilla chips into guacamole, with more chips around a small container of guacamole.

    05

  • A beige tote bag with blue text and a line drawing of a woman carrying a basket of flowers on her head, and a person wearing a white t-shirt with the same line drawing printed on the back.

    06

  • Mexican restaurant menu on two white sheets of paper with blue text, listing tacos, tortas, milpa bowls, salads, sides, drinks, and dessert, with a blue tiled wall background and a line drawing of a woman holding a basket of flowers.
    Description goes here
A person standing next to a blue sign that reads "AZUL" and "SABOR A MEXICO" with an illustration of a figure holding a basket of flowers, while surrounded by green plants in an outdoor setting.
Several brown paper bags with coffee stains and a blue and white 'AZUL' label, placed on a stainless steel surface in a kitchen or café setting.
Hand holding a half-cut sandwich with meat, vegetables, and bread against a light background.
Four vertical digital menu screens for Azul Mexican TO restaurant on a concrete wall, featuring blue and white colors. From left to right: first screen displays the restaurant's stylized logo with the word 'AZUL'; second shows an outline illustration of a woman carrying a basket on her head, with the words 'SABOR A MEXICO'; third presents a hand holding a taco with the text explaining the menu; fourth lists tacos flavors and an outline of a taco with 'ORDER ONLINE' at the top.
A slice of cake topped with white whipped cream, being decorated with a piping bag, on branded paper with blue and black text.