A glass door with a metal grid pattern and the word "ATTIC" in gold letters, featuring a gold geometric logo above the word. To the left, there's a small white shelf with a black desk lamp illuminating, a glass vase with a stick, and an outlet on the wall.

Attic

Brand Identity
Brand Guidelines
Packaging Design
Collateral

2016

It was at goldsmithing school where co-founders Melissa Gobeil and Susan Shaw first forged their dream to build an ethical jewellery brand. Today Attic is proudly run by a small team of women goldsmiths and designers. For their launch they wanted an identity to reinforce their timeless, unfettered approach to jewelry design. Simple and classic.

  • An image of the Cultural Center.

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  • Stacks of jewelry store signs with black text and gold necklaces

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  • A young man with curly hair smiling outdoors, wearing a white t-shirt, and holding his hand near his mouth; a close-up of a hand holding a small black leather item with stitching and a small embossed logo.

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  • Hand holding two jewelry store business cards with gold necklace and pendant

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